I've been thinking about this recently because of a post by calico_reaction over here. She was talking about authors having a presence online, especially in regard to reviews - of their own books and of others'. I somehow came away thinking about what authors might really mean and how that can be completely misinterpreted.

Have you ever read an author interview, thought, "Wow, that sounds interesting!" and then read the book - only to discover that you did not see what the author was talking about? At all? The most distinct one that I remember is Mockingjay - I read an interview on School Library Journal (it was a great interview) and then I read the book.

To say that I was disappointed would be an understatement, especially magnified because I was expecting the book to be good.
( So, to start with - how I judge a book: )

Some books are undeservedly forgotten; none are undeservedly remembered.